Graphic design
- 2020

GOOD-DAYS

Brief
For the internship, the visual identity for the Good Days event was developed, including the logo, color palette, typography, and grid system. The design was applied across various materials such as posters, billboards, an email announcing the podcast, and the event website. Good Days is an event organized by Good News and Weekend to inform healthcare DMUs about trends in branding, strategy, and design, including developments like AI and its functional applications in healthcare.

Concept
The concept centers around representing a good day, symbolized by the sunrise,
an uplifting and universally joyful phenomenon. This abstract interpretation was incorporated into the visual identity to evoke feelings of positivity and renewal.
The goal was to create an experience that offers attendees a ‘good day’ filled with inspiring speeches, engaging workshops, and valuable insights into design within the healthcare industry. This atmosphere of optimism and learning was reflected throughout the event’s branding and materials.

The logo features individual round forms that represent a smile,
evoking happiness and positivity.

Billboard 01

We created several billboards to announce the event, designed to capture attention and convey the essence of Good Days.

Billboard 02

A billboard placed by a train station.

Social media and email templates were created to promote the podcast and event, maintaining the vibrant visual identity. They ensured consistency across platforms while effectively capturing attention and driving engagement.

For this event, I also designed the website in Figma,
including basic motion prototyping. Both the mobile and desktop versions reflect
the Good Days style, both visually and in motion.