Graphic design
- 2019

REBRANDING POSTNL

Brief
Rebrand a well-known company. Design on the basis of your research an updated corporate identity, including photography.

The updated logo with corresponding business cards

01

By studying the logo first, we saw areas of improvement
in the logo. For example, Postnl has become a more personal company (instead of a state company). Also, it should have a more modern look. The gradient in the logo should be replaced by a solid color. The border may be made thicker. 
The blunt triangle represents the pillars of the modern postal company (mail, parcels and e-commerce). But maybe we can implement this triangle differently. And last but not least I want a higher contrast in colours, with more warmer colours.

02

Then I started making the changes in the sketches.

Because I found the original logo very strong, I incorporated the modifications into the typography. For example, the triangular shape is incorporated into the letter 'o'. I increased the color contrast between blue and orange. This creates a stable image.