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Graphic design

- 2019

´╗┐REBRANDING POSTNL

Brief
Rebrand a well-known company. Design on the basis of your research an updated corporate identity, including photography.

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The updated logo with corresponding business cards

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01

By studying the logo first, we saw areas of improvement
in the logo. For example, Postnl has become a more personal company (instead of a state company). Also, it should have a more modern look. The gradient in the logo should be replaced by a solid color. The border may be made thicker. 
The blunt triangle represents the pillars of the modern postal company (mail, parcels and e-commerce). But maybe we can implement this triangle differently. And last but not least I want a higher contrast in colours, with more warmer colours.

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02

Then I started making the changes in the sketches.

Because I found the original logo very strong, I incorporated the modifications into the typography. For example, the triangular shape is incorporated into the letter 'o'. I increased the color contrast between blue and orange. This creates a stable image. 

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