Graphic design
- 2020

MLM SALESKIT

Brief
Designing the next media release to promote MLM. You can suggest it as part
of a sales kit to give to clients. MLM Promotions is a marketing company
primarily focused on the logistics industry. The sales kit will consist of
a magazine, brochure and business card.

Concept
A logistics direction paired with MLM's core values: sustainability, contrast, transparency to the customer. By exploring different sub-concepts, I created a mix of the different sub-concepts. These were incorporated into the final design.

Final product

01

For the magazine, I first created two main concepts and divided them into three subconcepts. I worked out several sketches for those. The spreads above are examples of these. 

02

This is in brief my process for the cover of the sales kit. By working out several sketches, I figured out which materials work well for this design. In this case I used cardboard. 

The sales kit includes a brochure, business card and in addition to a magazine.